AXIS, Indonesia's fastest growing GSM mobile operator that launched in April 2008 aims to provide affordable mobile service to all Indonesia citizen, with a marketing strategy that emphasizes simplistic approach. Axis has challenged the market norm by providing honest offers with no hidden terms and condition, with easy to understand and straightforward tariff plans. Currently, AXIS provides 2G, 3G, and Blackberry Services nationwide, and covers the world through 382 international roaming partners in 159 countries.
